10 Free SEO Tools You Should use as a Beginner Blogger (in 2023)

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Are you a beginner blogger looking to skyrocket your blog's success? Well, you're in the right place!

We're here to help you unlock the mysteries of Search Engine Optimization (SEO) and introduce you to some fantastic free tools to make your blogging journey more effortless.

Understand What Are the SEO Tools

Before diving into the must-have SEO tools list, let's clear up the basics. 

SEO tools are digital utilities designed to assist you in optimizing your website's content to perform better in search engine results. 

Think of them as your secret weapons to boost your blog's visibility on the internet.

Why Should You Use SEO Tools?

Imagine having a treasure map, but instead of leading you to hidden riches, it guides you to the hearts and minds of your potential readers. 

That's precisely what SEO tools do! Here are a few reasons why they are crucial for every blogger:

1. Keyword Research: SEO tools help you find the most relevant and frequently searched keywords in your niche, allowing you to tailor your content to match your audience.

2. Competitive Analysis: You can monitor what your competition is doing and identify opportunities to outperform them.

3. Content Optimization: These tools provide insights on how to structure your content for better SEO, which includes optimizing headings, meta descriptions, and image alt tags.

4. Backlink Analysis: Track who's linking to your blog and discover potential outreach opportunities to boost your website's authority.

5. Monitoring and Reporting: You can track your website's performance, identify issues, and measure improvements over time.

Image by Diggity Marketing // Unsplash

Top 10 Free SEO Tools You Must Have

Now, let's get to the good stuff - the free SEO tools every beginner blogger should have in their arsenal

1. Google Keyword Planner

Google Keyword Planner

This is the holy grail of keyword research tools. It helps you discover valuable keywords and their search volumes, providing a solid foundation for your content strategy.

2. Yoast SEO

Yoast Seo

Yoast SEO is a must-have plugin if you're running a WordPress blog. It helps you optimize your real-time content by providing feedback and suggestions.

3. Google Search Console

Photo by Stephen Phillips

This tool provides valuable insights into how your website is performing in Google's search results. It helps you track your site's performance and identify areas for improvement.

4. Ubersuggest

Ubbersuggest from Neil Patel

5. Screaming Frog SEO Spider

ScreamingFrog

This tool is perfect for on-site SEO. It crawls your website, identifies issues, and provides a detailed analysis of your site's structure and performance.

6. AnswerThePublic

Answer the Public

Uncover the questions and queries people have about your chosen topics. Use these insights to create content that answers their burning questions.

7. MozBar

Moz Bar

MozBar is a browser extension that gives you quick SEO insights for any webpage. It's a handy tool for checking domain authority and backlink data.

8. Canva (for Image Creation)

Canva

While not strictly an SEO tool, Canva is essential for creating captivating graphics and images that enhance your blog's quality and appeal.

9. Google Analytics

10. Google Trends

Google Trends

Summing Up

You've just been equipped with a treasure chest of powerful SEO tools to kickstart your blogging journey. 

As you venture into the digital wilderness, remember this: SEO is not about shortcuts or instant success. It's a journey, a learning process, and a vital ingredient for long-term blogging success.

Harness the mighty Google Keyword Planner to uncover the golden keywords propelling your content skyward. Empower your WordPress blog with Yoast SEO, your virtual blogging coach. Google Search Console will be your guiding light, showing you the way through the digital fog. 

Don your digital armor with Ubersuggest and Screaming Frog SEO Spider, ready to conquer on-site SEO challenges. AnswerThePublic will help you understand your audience's every question, while MozBar will reveal the secrets of the web.

And remember, Canva is your artistic brush for painting engaging images and graphics that captivate your readers.

To crown it all, Google Analytics and Google Trends will be your companions in understanding your audience and staying on top of the latest trends.

So, what's next? Dive in, explore these tools, and don't be afraid to make mistakes – it's all part of the journey. Monitor your progress with Google Analytics, fine-tune your strategies with Google Trends, and keep learning and growing.

Remember, Rome wasn't built in a day, and neither are successful blogs. Your adventure as a blogger is just beginning, and with these SEO tools in your backpack, the path to success is well-lit.

Happy blogging, intrepid bloggers, and may your words shine brightly on the digital horizon!